Comments on: Conversation with Michael Skapinker http://richardstacy.com/2007/11/30/conversation-with-michael-skapinker/ Social media consultant Fri, 10 Feb 2012 07:38:18 +0000 hourly 1 http://wordpress.com/ By: richardstacy http://richardstacy.com/2007/11/30/conversation-with-michael-skapinker/#comment-9 Mon, 03 Dec 2007 12:15:11 +0000 http://stacyconsulting.wordpress.com/2007/11/30/conversation-with-michael-skapinker/#comment-9 I am not sure why his focus on mass campaigning – I think it is because it is an area where it is possible to compare and contrast between campaigns championed by traditional media and those that go direct via blogs / social media. However, as you say and as hopefully my response pointed out, its not purely about mass any more. A media shaped around the concept of individual relevance will work in a very different way.

]]> By: Rebecca Caroe http://richardstacy.com/2007/11/30/conversation-with-michael-skapinker/#comment-8 Mon, 03 Dec 2007 12:06:00 +0000 http://stacyconsulting.wordpress.com/2007/11/30/conversation-with-michael-skapinker/#comment-8 But Richard, why is the internet to be judged by one criteria alone, its capacity for “mass action”?

THere’s a lot more to it than just campaigining…. but maybe that’s the type of journalist Skapinker is. His loss.

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